Cambalache Content
For chiropractors

Social media and ads for chiropractors who would rather be adjusting.

Cambalache Content is a marketing agency with its own platform. For chiropractic practices, we start with a one-hour brand and strategy session. Then our team makes your posts, short videos and Meta ads every week, and you approve them from your phone. Plans are $299 or $859 a month.

Book your brand and strategy sessionHow it worksRichi GrantClaraBiancaThe session is free. One hour on Google Meet with Richi and the team.
A week of contentWhat one week can look like.

Three pieces a week on the $299 plan.

Short videoWhat an adjustment actually feels likeCarouselFour desk habits that hurt your backPostNew patient visit: what to expectExample week, written for this page. Not a client.
The numbers

Most practices spend a few hundred dollars a month, and need patients now.

39,913

chiropractic offices in the US.

Source: US Census CBP 2023, via Vanta Insights
$8,154

a year is what a solo practice spends on marketing, about $680 a month.

Source: Chiropractic Economics, salary and expense survey (2025)
88%

of struggling practices say they need new patients as soon as possible.

Source: Perfect Patients, State of Chiropractic 2024 (vendor survey)
An example account

This is what a week looks like for a chiropractic practice with us.

Northside Chiropractic is an example brand we made for this page. The pieces are like the ones we make: answering what patients ask, without promising cures.

Northside Chiropractic@northside.chiro · Chiropractic · Denver, ColoradoExample brand, not a client
northside.chiroInstagramWhat an adjustment actually feels likeExplained in 30 secondsCurious but nervous? This is what to expect.
A short video you film on your phone with our script.
northside.chiroDenver, ColoradoInstagram
4 desk habits that hurt your backSwipe →Northside Chiropractic
1. A screen below your eyesNorthside Chiropractic
2. Feet off the floorNorthside Chiropractic
3. Hours without standing upNorthside Chiropractic
4. Your phone between ear and shoulderNorthside Chiropractic
New patient visits this week.Northside Chiropractic

northside.chiro Which one is yours?

A carousel we write. You approve it from your phone.
Northside ChiropracticSponsoredFacebook

New to chiropractic? Here is what happens at your first visit, step by step.

Your first visit, explainedWhat we check and how long it takesNorthside Chiropractic
Northside ChiropracticBook now
A Meta ad for new patients, without promises of cures or results.
northside.chiroTikTokWhy does my neck crack?The doctor answers.
The question patients ask most, answered by you.
northside.chiroInstagramQuestionWhere does it hurt most after work?Type something…
A question box: the answers turn into your next posts.
Northside ChiropracticGoogle updateGoogle
Early appointments from 7 am
Before work, Monday to Friday.Book
An update on your Google profile, the one people see on Maps.

Example brand, not a client. In a real account, the pieces use your own photos and videos.

Common problems

Three problems we solve first.

I don’t know what to post.

We plan the month around what your patients already ask: back pain, posture, what an adjustment feels like.

Agencies cost more than I can spend.

Our plans start at $299 a month, with our team included.

My posts get likes, not patients.

Every month we look at what brought people in and change the plan.

How it works

Four steps, and you approve everything.

  1. Your sessionOne hour on Google Meet with Richi and the team. We define your brand, your voice and your plan.
  2. Your accountOur team sets up your brand guide, your first month of content and your first ads.
  3. You approveYou get the week on your phone. Approve it, or ask for changes in a sentence.
  4. We publish and measureWe post, run your ads and show you what you spent and how many people reached out.
Your dashboard

Every week you see what went out and what it brought in.

Your Results dashboard shows what was posted, how many people it reached and how many reached out, network by network. This is how it looks, with sample data.

Northside Chiropractic· Week of November 9 to 15Sample data to show the panel. Not a client.
Posts published3 of 3
People reached3,960
Inquiries6
New followers+29
People reached, last 4 weeks
1,130Wk 11,870Wk 22,790Wk 33,960Wk 4
Inquiries this week, by networkInstagram3Google2Facebook1
Your accounts

Connected in one click, and only what you approve goes out.

Your accounts stay yours. You connect them once and we publish and measure from the platform.

To publish

InstagramFacebookTikTokLinkedInYouTubePerfil de GoogleXThreadsPinterest

For ads

Meta AdsCreated from the platform, paused until you approveGoogle AdsConnects today. We switch campaigns on with youTikTok AdsConnects today. We switch campaigns on with you

WhatsApp Business, Gmail and Google Analytics do not connect from the platform yet.

Your team

Real people, from your first call.

You do the session with Richi and the team. Then the same people build your brand, your content and your ads.

Richi GrantRichi GrantStrategy and your brand session
ClaraClaraBrand identity
BiancaBiancaDesign
The rules we follow

Healthcare marketing has rules. We know them.

  • No promises of cures or results, and ads written inside Meta’s health and wellness policy.
  • No patient information in posts, replies or the platform.
  • Testimonials only with written consent.
  • No faces made with AI. Your practice and your team are real.

Source: Meta, Health and wellness ad policy

Pricing

Same price in every country. No long-term contract.

A solo practice can start on Instagram and Facebook with Meta ads: the $299 plan. The $859 plan adds a landing page, Google and a review every two weeks.

Our pick for you$299/mo

To get started on Instagram and Facebook, with our team once a month.

  • Review with our team once a month
  • Instagram and Facebook
  • 12 posts a month
  • 4 videos a month, up to 2 made with AI
  • Ads on Meta
$859/mo

To sell with ads, with your own landing page and someone in your corner.

  • Your landing page built by our team, on your domain
  • Review with our team every two weeks
  • Your strategist on WhatsApp
  • 4 platforms
  • 20 posts a month
  • 8 videos a month, up to 4 made with AI
  • Ads on Meta and Google

Every plan starts with the brand and strategy session. Ad spend is separate and you pay it straight to Meta or Google. The accounts are always yours. The landing page on the $859 plan uses your own domain and is yours after three payments.

What it costs

How much does chiropractic marketing cost?

OptionMonthly costWhat you get
Chiropractic marketing agency$1,499 to $3,999 a month
Source: Redefine Web, chiropractor marketing retainer (vendor price)
SEO, Google Ads and reporting
Do it yourself with a scheduler$18.75 to $82.50 a month, billed yearly
Source: Later, pricing (2026)
The tool. You make the content
Cambalache Content$299 or $859 a monthBrand, posts, video and Meta ads, with our team

Prices from public pages and vendor surveys, checked in November 2026. Vendor prices say so. Ad spend is never included: you pay Meta or Google directly.

Questions

What owners ask us.

How much does social media for a chiropractor cost?

Chiropractic marketing agencies charge $1,499 to $3,999 a month, according to Redefine Web (a vendor price). Cambalache Content costs $299 or $859 a month, with our team. Ad spend is separate.

Can you run ads for new patients?

Yes, on Meta and, from the $859 plan, Google. We write them inside Meta’s health and wellness policy, without promises of results.

Who films the videos?

You, on your phone. We send a short script with what to say and how long it takes.

Who owns my accounts?

You do. There is no long-term contract.

How do we start?

With a one-hour brand and strategy session on Google Meet. Then we set up your account and your first month for you to approve.

Start now

Book your brand and strategy session.

The session is free. In one hour we define your brand and your plan with you. Then our team gets to work, and you approve what goes out.

Book my session