Social media and ads for dental practices, without your front desk.
Cambalache Content is a marketing agency with its own platform. For dental practices, we start with a one-hour brand and strategy session. Then our team makes your posts, short videos and Meta ads every week, and you approve them from your phone. Plans are $299 or $859 a month. Ad spend goes straight to Meta.
Book your brand and strategy sessionHow it works
The session is free. One hour on Google Meet with Richi and the team.Four pieces a week on the $859 plan, built around the questions your patients already ask.
Short videoIs a cleaning supposed to hurt? The dentist answersCarouselThree signs you should not ignorePostMeet the team: your hygienistGoogle postNew patient hours this monthExample week, written for this page. Not a client.In most practices, marketing is the front desk’s second job.
This is what a week looks like for a dental practice with us.
Bright Oak Dental is an example brand we made for this page. The pieces are like the ones we make: built around what patients already ask.
brightoakdental Share this with someone who needs it.
Looking for a family dentist close to home? We have openings this month.
Example brand, not a client. In a real account, the pieces use your own photos and videos.
Three problems we solve first.
The front desk posts between patients.
Our team writes, designs and schedules. Your team only sends photos when we ask for them.
Our posts look like every other dentist’s.
We start with your practice’s brand: who you treat, how you talk and what makes you different.
Patients don’t know us before the first visit.
Short videos of you answering what patients ask every day. We write the script; you film it on your phone.
Four steps, and you approve everything.
- Your sessionOne hour on Google Meet with Richi and the team. We define your brand, your voice and your plan.
- Your accountOur team sets up your brand guide, your first month of content and your first ads.
- You approveYou get the week on your phone. Approve it, or ask for changes in a sentence.
- We publish and measureWe post, run your ads and show you what you spent and how many people reached out.
Every week you see what went out and what it brought in.
Your Results dashboard shows what was posted, how many people it reached and how many reached out, network by network. This is how it looks, with sample data.
Connected in one click, and only what you approve goes out.
Your accounts stay yours. You connect them once and we publish and measure from the platform.
To publish
For ads
WhatsApp Business, Gmail and Google Analytics do not connect from the platform yet.
Real people, from your first call.
You do the session with Richi and the team. Then the same people build your brand, your content and your ads.
Richi GrantStrategy and your brand sessionClaraBrand identityBiancaDesignHealthcare marketing has rules. We know them.
- No patient information in posts, replies or the platform.
- Testimonials only from real patients about their real experience, as the ADA asks. Before-and-afters only with written consent, and your state’s rules come first.
- No promises of results, and ads written inside Meta’s health and wellness policy.
- No faces made with AI. Your practice and your team are real.
Source: ADA, Legal and ethical advertisingSource: Meta, Health and wellness ad policy
Same price in every country. No long-term contract.
A practice usually needs a landing page for new patients, Instagram, Facebook and Google, plus a review every two weeks. That is the $859 plan.
To get started on Instagram and Facebook, with our team once a month.
- Review with our team once a month
- Instagram and Facebook
- 12 posts a month
- 4 videos a month, up to 2 made with AI
- Ads on Meta
To sell with ads, with your own landing page and someone in your corner.
- Your landing page built by our team, on your domain
- Review with our team every two weeks
- Your strategist on WhatsApp
- 4 platforms
- 20 posts a month
- 8 videos a month, up to 4 made with AI
- Ads on Meta and Google
Every plan starts with the brand and strategy session. Ad spend is separate and you pay it straight to Meta or Google. The accounts are always yours. The landing page on the $859 plan uses your own domain and is yours after three payments.
How much does dental social media management cost?
| Option | Monthly cost | What you get |
|---|---|---|
| Dental social media management | $450 to $3,000+ a month Source: SocialSellinator, 2025 (vendor price) | Posts and community management |
| Cambalache Content | $299 or $859 a month | Brand, posts, video and Meta ads, with our team |
Prices from public pages and vendor surveys, checked in November 2026. Vendor prices say so. Ad spend is never included: you pay Meta or Google directly.
What owners ask us.
How much does social media management for a dental practice cost?
Dental social media management runs $450 to more than $3,000 a month, according to SocialSellinator (a vendor price). Cambalache Content costs $299 or $859 a month, with our team. Ad spend is separate.
Is it HIPAA-safe?
We never put patient information in posts, replies or the platform. Testimonials and before-and-afters are used only with the patient’s written consent.
Who films the videos?
You or your team, on your phone. We send a short script with what to say, where to stand and how long it takes. Most take a few minutes.
Can you run ads for new patients?
Yes, on Meta and, from the $859 plan, Google. We write them inside Meta’s health and wellness policy and you approve each campaign.
Who owns my accounts?
You do. Your pages and your ad account stay in your name. There is no long-term contract.
How do we start?
With a one-hour brand and strategy session on Google Meet with Richi and the team. Then we set up your account and your first month for you to approve.