Social media and ads for contractors, built from your real jobs.
Cambalache Content is a marketing agency with its own platform. For roofing, HVAC, remodeling, landscaping and cleaning companies, we turn the photos of your jobs into posts and Facebook ads every week, and you approve them from your phone. We work in English and Spanish. Plans are $299 or $859 a month.
Book your brand and strategy sessionHow it works
The session is free. One hour on Google Meet with Richi and the team.Three pieces a week on the $299 plan, all from your own jobs.
ReelBefore and after: a roof replaced in two daysPostThree signs your AC needs service before summerFacebook adFree estimate in your zip code, this weekExample week, written for this page. Not a client.A big market, and a lead costs real money.
plumbing and HVAC business locations with employees in the US. That is just one trade.
Source: US Census CBP 2023, via Vanta Insightsis the average cost of a lead from a Meta ad for home improvement.
Source: LocaliQ/WordStream, Facebook ads benchmarks (2026)This is what a week looks like for a contractor with us.
Ramírez Roofing is an example brand we made for this page. The pieces are like the ones we make: from your jobs, with your colors.
ramirezroofing.tx Save this before the next storm.
Hail last week? We check your roof for free and send you photos of what we find.
Example brand, not a client. In a real account, the pieces use your own photos and videos.
Three problems we solve first.
We pay for leads that other companies get too.
With your own ads, the person who calls already chose you. We build them with your real jobs.
The photos of every job stay in my phone.
You send them. We turn them into before-and-after posts, reels and ads.
I have no time to post.
Our team writes, designs and schedules. You approve the week from your phone.
Four steps, and you approve everything.
- Your sessionOne hour on Google Meet with Richi and the team. We define your brand, your voice and your plan.
- Your accountOur team sets up your brand guide, your first month of content and your first ads.
- You approveYou get the week on your phone. Approve it, or ask for changes in a sentence.
- We publish and measureWe post, run your ads and show you what you spent and how many people reached out.
Every week you see what went out and what it brought in.
Your Results dashboard shows what was posted, how many people it reached and how many reached out, network by network. This is how it looks, with sample data.
For reference: a lead from a Meta ad for home improvement costs $42.95 on average. Source: LocaliQ/WordStream, 2026
Connected in one click, and only what you approve goes out.
Your accounts stay yours. You connect them once and we publish and measure from the platform.
To publish
For ads
WhatsApp Business, Gmail and Google Analytics do not connect from the platform yet.
Real people, from your first call.
You do the session with Richi and the team. Then the same people build your brand, your content and your ads.
Richi GrantStrategy and your brand sessionClaraBrand identityBiancaDesignWhat we watch in your ads.
- Meta can treat home repair ads as a housing ad. When it does, we declare it and use the wider targeting it requires.
- If an ad offers financing, Meta treats it as a credit ad, with its own rules. We declare it too.
- Your licenses and real warranties, shown as they are. Nothing we can’t prove.
- Only photos of your real jobs. No stock and no AI-made work.
Same price in every country. No long-term contract.
Most contractors start on Facebook with ads. That is the $299 plan. When it brings jobs, the $859 plan adds your own landing page, Google, more platforms and a review every two weeks.
To get started on Instagram and Facebook, with our team once a month.
- Review with our team once a month
- Instagram and Facebook
- 12 posts a month
- 4 videos a month, up to 2 made with AI
- Ads on Meta
To sell with ads, with your own landing page and someone in your corner.
- Your landing page built by our team, on your domain
- Review with our team every two weeks
- Your strategist on WhatsApp
- 4 platforms
- 20 posts a month
- 8 videos a month, up to 4 made with AI
- Ads on Meta and Google
Every plan starts with the brand and strategy session. Ad spend is separate and you pay it straight to Meta or Google. The accounts are always yours. The landing page on the $859 plan uses your own domain and is yours after three payments.
How much does contractor marketing cost?
| Option | Monthly cost | What you get |
|---|---|---|
| Home services agency | $2,500 to $10,000 a month Source: Hook Agency, 2026 (vendor estimate) | Ads, SEO and content |
| Social media add-on from a contractor website company | $199 to $249 a month Source: Footbridge Media, social media add-on | Scheduled posts |
| Cambalache Content | $299 or $859 a month | Brand, posts from your jobs and Facebook ads, with our team |
Prices from public pages and vendor surveys, checked in November 2026. Vendor prices say so. Ad spend is never included: you pay Meta or Google directly.
What owners ask us.
How much does social media for a contractor cost?
Home services agencies charge $2,500 to $10,000 a month, according to Hook Agency (a vendor estimate). A social media add-on from a contractor website company runs $199 to $249 a month. Cambalache Content costs $299 or $859 a month, with our team. Ad spend is separate.
Are Facebook ads better than buying leads?
They are different. A lead platform can send the same request to several companies. With your own ads, the person who writes or calls chose you. A Meta lead for home improvement costs $42.95 on average (LocaliQ/WordStream, 2026).
Do you work in Spanish?
Yes. Our team is in Buenos Aires and speaks Spanish. We can talk to you in Spanish and publish for your customers in English, or in both.
What do I need to send?
Photos and short videos of your jobs, before and after. Your phone is enough. We tell you what we need each week.
Who owns my accounts?
You do. Your page and your ad account stay in your name. There is no long-term contract.
How do we start?
With a one-hour brand and strategy session on Google Meet. Then we set up your account and your first month for you to approve.