Cambalache Content
For wineries and tours

Your place has a story. We turn it into videos people finish.

Cambalache Content is a marketing agency with its own platform. For wineries, tour operators and experiences, we start with a one-hour brand and strategy session. Then our team makes your posts and narrated story videos every week, and you approve them from your phone. Plans are $299 or $859 a month.

Book your brand and strategy sessionHow it worksRichi GrantClaraBiancaThe session is free. One hour on Google Meet with Richi and the team.
A week of contentWhat one week can look like.

Three pieces a week on the $299 plan, with a narrated story video every month.

Story videoThe founder who planted the first vines here, retoldReelHarvest morning, filmed by your teamPostThis weekend’s tasting, with the real priceExample week, written for this page. Not a client.
The numbers

Thousands of places to visit. Yours needs a story people remember.

4,560

wineries with employees in the US.

Source: US Census CBP 2023, via Vanta Insights
2,584

tour operators with employees in the US.

Source: US Census CBP 2023, via Vanta Insights
An example account

This is what a week looks like for a winery with us.

Hollow Creek Winery is an example brand we made for this page. The pieces are like the ones we make: the story of the place, told so people finish it.

Hollow Creek Winery@hollowcreekwinery · Winery and tastings · Paso Robles, CaliforniaExample brand, not a client
hollowcreekwineryInstagramThe first vines here were planted in 1886A narrated story video · 60 secondsWho planted them, and why on this hill. The full story is in the video.
A narrated story video with AI-made period illustrations and the platform’s AI label. Never a living person.
hollowcreekwineryPaso Robles, CaliforniaInstagram
How to taste like you have done it beforeSwipe →Hollow Creek Winery
1. Look at the colorHollow Creek Winery
2. Smell before you sipHollow Creek Winery
3. Let it sit for a secondHollow Creek Winery
Tastings every weekend. 21+.Hollow Creek Winery

hollowcreekwinery Bring someone who needs this.

A carousel we write. You approve it from your phone.
Hollow Creek WinerySponsoredFacebook

Five wines, the story of each one and a view of the valley. Book your spot directly with us.

This weekend’s tastingSaturday and Sunday · 21+Hollow Creek Winery
Hollow Creek WineryBook now
A Meta ad that only reaches people 21 and older, as Meta requires in the US.
hollowcreekwineryTikTokHarvest morning, 6 amFilmed by our team.
A short video filmed by your team. Your place stays real.
hollowcreekwineryInstagramQuestionRed or white this weekend?Type something…
A poll in your stories: the answers tell you what to pour.
Hollow Creek WineryGoogle updateGoogle
Open for tastings, Friday to Sunday
11 am to 5 pm. Reservations recommended.Book
An update on your Google profile, the one people see on Maps.

Example brand, not a client. In a real account, the pieces use your own photos and videos.

Common problems

Three problems we solve first.

Our posts are pretty, and people scroll past.

We tell the story of your place: who founded it, what happened there, why it matters.

The booking platforms keep a big cut.

Content that brings people to book with you directly.

The season is short and we are busy.

Our team writes, designs and schedules. You approve from your phone.

How it works

Four steps, and you approve everything.

  1. Your sessionOne hour on Google Meet with Richi and the team. We define your brand, your voice and your plan.
  2. Your accountOur team sets up your brand guide, your first month of content and your first ads.
  3. You approveYou get the week on your phone. Approve it, or ask for changes in a sentence.
  4. We publish and measureWe post, run your ads and show you what you spent and how many people reached out.
Your dashboard

Every week you see what went out and what it brought in.

Your Results dashboard shows what was posted, how many people it reached and how many reached out, network by network. This is how it looks, with sample data.

Hollow Creek Winery· Week of November 9 to 15Sample data to show the panel. Not a client.
Posts published3 of 3
People reached7,350
Booking inquiries12
New followers+84
People reached, last 4 weeks
2,280Wk 13,640Wk 25,420Wk 37,350Wk 4
Inquiries this week, by networkInstagram7Google3Facebook2
Your accounts

Connected in one click, and only what you approve goes out.

Your accounts stay yours. You connect them once and we publish and measure from the platform.

To publish

InstagramFacebookTikTokLinkedInYouTubePerfil de GoogleXThreadsPinterest

For ads

Meta AdsCreated from the platform, paused until you approveGoogle AdsConnects today. We switch campaigns on with youTikTok AdsConnects today. We switch campaigns on with you

WhatsApp Business, Gmail and Google Analytics do not connect from the platform yet.

Your team

Real people, from your first call.

You do the session with Richi and the team. Then the same people build your brand, your content and your ads.

Richi GrantRichi GrantStrategy and your brand session
ClaraClaraBrand identity
BiancaBiancaDesign
The rules we follow

How we tell a story with AI, and what we never do.

  • Historical figures can appear, recreated as they were. Never a living person, never your team, never a guest.
  • What is recreated carries the platform’s AI label. What is not proven, we say so.
  • Alcohol ads in the US only reach people 21 and older, as Meta requires.
  • Your place, your wine and your guides stay real.

Source: Meta, Alcohol ad policy

Pricing

Same price in every country. No long-term contract.

Most start on Instagram with one story video a month: the $299 plan. The $859 plan adds a landing page, more videos and Google.

Our pick for you$299/mo

To get started on Instagram and Facebook, with our team once a month.

  • Review with our team once a month
  • Instagram and Facebook
  • 12 posts a month
  • 4 videos a month, up to 2 made with AI
  • Ads on Meta
$859/mo

To sell with ads, with your own landing page and someone in your corner.

  • Your landing page built by our team, on your domain
  • Review with our team every two weeks
  • Your strategist on WhatsApp
  • 4 platforms
  • 20 posts a month
  • 8 videos a month, up to 4 made with AI
  • Ads on Meta and Google

Every plan starts with the brand and strategy session. Ad spend is separate and you pay it straight to Meta or Google. The accounts are always yours. The landing page on the $859 plan uses your own domain and is yours after three payments.

What it costs

How much does social media for a winery or tour cost?

OptionMonthly costWhat you get
Social media agency, average$2,107 a month
Source: HeyOrca, Social media agency pricing, 2024 (survey of 100+ agencies)
Three platforms, three posts a week each
Do it yourself with a scheduler$18.75 to $82.50 a month, billed yearly
Source: Later, pricing (2026)
The tool. You make the content
Cambalache Content$299 or $859 a monthBrand, posts and narrated story videos, with our team

Prices from public pages and vendor surveys, checked in November 2026. Vendor prices say so. Ad spend is never included: you pay Meta or Google directly. The HeyOrca survey is a weak source.

Questions

What owners ask us.

How much does social media for a winery cost?

A social media agency averages $2,107 a month for three platforms, according to a HeyOrca survey (a weak source). Cambalache Content costs $299 or $859 a month, with our team. Ad spend is separate.

What is a narrated story video?

A short video, up to three minutes, with a voice, subtitles and period illustrations, that tells a true story about your place or your region. It carries the platform’s AI label.

Can you run ads for a winery?

Yes. In the US, Meta only lets alcohol ads reach people 21 and older, and we set them up that way.

Who owns my accounts?

You do. There is no long-term contract.

How do we start?

With a one-hour brand and strategy session on Google Meet. Then we set up your account and your first month for you to approve.

Start now

Book your brand and strategy session.

The session is free. In one hour we define your brand and your plan with you. Then our team gets to work, and you approve what goes out.

Book my session