Case study · Automotive
API, CRM for car dealerships.
API is a CRM for car dealerships that assigns every lead to the right salesperson and keeps inquiries from going cold. Cambalache designed and built it, with pipeline alerts and one-click WhatsApp replies.
- Client
- API
- Industry
- Automotive & marketplaces
- Platforms
- Web and WhatsApp
- Status
- Live
01The client
API is a CRM built for car dealerships.
02The idea
Dealerships lose sales when a lead waits too long or lands with the wrong salesperson. The idea: route every lead automatically and flag the ones nobody is working.
03What we built
- Automatic lead assignment by branch and workload
- A pipeline with alerts when a lead goes unattended
- One-click WhatsApp replies with templates
The product
Live, with real users.
Quick answers
About API, in short.
Who built API?
API was designed and built by Cambalache, a product studio in Buenos Aires, Argentina, that ships fixed-price MVPs, platforms and AI agents.
What is API?
A CRM that routes every lead to the right salesperson, so no inquiry goes cold.
Which platforms does API run on?
Web and WhatsApp.
How much does it cost to build a product like API?
It depends on the scope. A product like API usually starts from one of our fixed-price packages: Validate, $3,900 in 2 weeks for one core flow or one automated process; Launch, from $8,000 in 8 weeks; or Scale, from $15,000 in 10–14 weeks for marketplaces and heavy integrations. You get the exact price and launch date in writing before any code is written.
How every project runs, this one included.
See the process →Days 1–3
Scope
Week 1
Staging link
Every week
Demo
Launch day
Handover
Building something in automotive & marketplaces?
Tell us what you need. You get a fixed price, a launch date and the code in your GitHub from day one.