Case study · Agro

Forestal Yeruá, family-run maker of treated eucalyptus posts.

Forestal Yeruá is a family-run small business in Concordia, Entre Ríos, Argentina, that makes treated eucalyptus posts and timber. Cambalache built its online store, worked on its SEO and its AI search visibility, and built the management system behind it, with CRM, logistics control and a newsletter.

Visit forestalyerua.com ↗

Client: Forestal Yeruá
Industry: Agro & livestock
Location: Concordia, Entre Ríos, Argentina
Platforms: Web, Online store and Management system
Status: Live

01The client

Forestal Yeruá is a family business with more than 20 years making posts at its own plant. It sells direct to timber yards, fencing companies, vineyards, electric cooperatives and builders across Argentina.

02The idea

In February 2025 its domain still said "coming soon". The idea: give a small business the tools of a big one. A catalog buyers can find, a quote in a few clicks, and one place to run sales and dispatch.

03What we built

An online store with a catalog you can filter by category and by use
A quote cart: buyers add products and quantities and ask for price and freight
Quotes split by buyer: end customer, reseller, or company and cooperative
SEO: a page for each product and each use, with structured data and a sitemap
AI search optimization (AEO): questions and answers marked up on the product pages
A CRM behind the store: funnel, leads, clients and quotes
Operations in the same system: catalog and stock, production orders and logistics control
A newsletter to stay in touch with buyers

04The launch

Live at forestalyerua.com.

The product

The store and the system.

forestalyerua.com/admin/catalogo

Quick answers

About Forestal Yeruá, in short.

Who built Forestal Yeruá?

Forestal Yeruá was designed and built by Cambalache, a product studio in Buenos Aires, Argentina, that ships fixed-price MVPs, platforms and AI agents.

What is Forestal Yeruá?

The digitization of a family business in Concordia, Entre Ríos: an online store with quotes, SEO and AI search up front, and a management system with CRM, logistics and a newsletter behind it.

Which platforms does Forestal Yeruá run on?

Web, Online store and Management system.

How much does it cost to build a product like Forestal Yeruá?

It depends on the scope. A product like Forestal Yeruá usually starts from one of our fixed-price packages: Validate, $3,900 in 2 weeks for one core flow or one automated process; Launch, from $8,000 in 8 weeks; or Scale, from $15,000 in 10–14 weeks for marketplaces and heavy integrations. You get the exact price and launch date in writing before any code is written.

How every project runs, this one included.

See the process →