Case study · Health

Crony, health for older adults.

Crony is a health product for older adults. Cambalache took it from a blank page to launch in 11 weeks, including the brand identity, the UI system and the full platform.

Visit crony.la ↗

11 weeks

from a blank page to launch

Client: Crony
Industry: Health & wellness
Platforms: Mobile app and Brand + UI system
Timeline: 11 weeks
Status: Live

01The client

Crony is an emerging brand building a health product for older adults.

02The idea

A product idea with no design and no stack yet. The founders needed to go from a blank page to a product in production, ready for its first users, without adding friction to the operation.

03What we built

Discovery and the MVP scope
Brand identity
UI system
Onboarding and authentication
Core modules and integrations with external services

04How we worked

Discovery first, then the scope, the identity and the UI system, then the build. A weekly demo on staging and continuous feedback from the founder.

05The team

Product manager
UX/UI designer
Brand designer
2 developers

06Stack

Next.js
Supabase
Vercel
Tailwind CSS

07The launch

Crony went from idea to launched product in under 3 months, with one visual identity from the product to every sales touchpoint.

The product

Live, with real users.

11 weeks

from a blank page to launch

Full brand identity and UI system

Onboarding and authentication ready to scale

A modern stack any team can maintain

Quick answers

About Crony, in short.

Who built Crony?

Crony was designed and built by Cambalache, a product studio in Buenos Aires, Argentina, that ships fixed-price MVPs, platforms and AI agents.

What is Crony?

From a blank page to a health product for older adults, with brand identity and a UI system, in under 3 months.

How long did it take to build Crony?

Cambalache built Crony in 11 weeks. Crony went from idea to launched product in under 3 months, with one visual identity from the product to every sales touchpoint.

Which platforms does Crony run on?

Mobile app and Brand + UI system.

What tech stack does Crony use?

Next.js, Supabase, Vercel and Tailwind CSS.

How much does it cost to build a product like Crony?

It depends on the scope. A product like Crony usually starts from one of our fixed-price packages: Validate, $3,900 in 2 weeks for one core flow or one automated process; Launch, from $8,000 in 8 weeks; or Scale, from $15,000 in 10–14 weeks for marketplaces and heavy integrations. You get the exact price and launch date in writing before any code is written.

How every project runs, this one included.

See the process →