Case study · Health

HeyMom!, wellness for pregnancy and postpartum.

HeyMom! is a subscription wellness platform for pregnant and postpartum women in Argentina. Cambalache first launched it on no-code to validate the model with paying members, then rebuilt it as owned code, carrying over every article, member and active subscription.

Visit heymom.com.ar ↗

1,500+

moms supported, per heymom.com.ar

Client: HeyMom!
Industry: Health & wellness
Location: Rosario, Argentina
Platforms: Web and Mobile
Status: Live

01The client

HeyMom! supports women during pregnancy and the postpartum period with reliable information and movement, with specialists in obstetrics, nutrition, psychology, yoga and more.

02The idea

Get a subscription wellness product to market quickly, validate it with real paying members on no-code, and rebuild it as owned code once it outgrew the platform, with no re-registration and no lost history.

03What we built

A subscription platform with education, live and recorded classes, and a week-by-week pregnancy and postpartum diary
A no-code first version to validate the model with paying members
The rebuild as owned code, carrying over every article, member and active subscription
Tools for the client’s team to publish content, manage specialists and change pricing without a developer
Branding, marketing and event support

04How we worked

Two phases: no-code to validate with real paying members, then custom software once the product outgrew it. A team of 2 to 5 people, per the client’s review on Clutch.

05The team

2 to 5 people

06The launch

Live at heymom.com.ar, with plans from a monthly subscription and no lock-in.

The product

Live, with real users.

heymom.com.ar

1,500+

moms supported, per heymom.com.ar

Every member and subscription moved to the new product with no re-registration

Their guidance and adaptability to AI were impressive, per the CEO on Clutch

Quick answers

About HeyMom!, in short.

Who built HeyMom!?

HeyMom! was designed and built by Cambalache, a product studio in Buenos Aires, Argentina, that ships fixed-price MVPs, platforms and AI agents.

What is HeyMom!?

A subscription wellness platform for pregnant and postpartum women: education, classes and a week-by-week diary, first validated on no-code and then rebuilt as owned code.

Which platforms does HeyMom! run on?

Web and Mobile.

How much does it cost to build a product like HeyMom!?

It depends on the scope. A product like HeyMom! usually starts from one of our fixed-price packages: Validate, $3,900 in 2 weeks for one core flow or one automated process; Launch, from $8,000 in 8 weeks; or Scale, from $15,000 in 10–14 weeks for marketplaces and heavy integrations. You get the exact price and launch date in writing before any code is written.

How every project runs, this one included.

See the process →